Operations
Bylaws, board meetings, tax compliance – they aren’t the first things that come to mind when starting an association, but you can’t have one without them. SYASL’s association management staff has all the bases covered, from plotting meeting calendars and agendas to developing the policies and procedures that help assure your organization runs at peak capacity.
Financial Management
We don’t just manage our clients’ resources, we maximize them in the pursuit of strategic goals. From the development and oversight of annual operating budgets to transparent, real-time reporting, your association’s present and future financial well-being rests in the capable hands of our in-house experts.
Events
Whether drawn by leading industry speakers or marquee destinations, participants at SYASL-produced events are consistently breaking annual attendance records, thus enhancing revenue while providing unparalleled opportunities for professional development and community building.
Technology
Utilizing the latest in association management software, SYASL streamlines and integrates the tracking of membership rolls, dues payments, event registrations and more. We also employ the latest in electronic media production techniques to augment your communications priorities.
Membership
You’re only as strong as your membership, and SYASL has your fitness foremost in mind. Through bold and creative outreach, we’re in constant recruitment mode, extolling the value of membership to all those who belong in your ranks – and making sure that current members never lose sight of that value.
Business Development/Non-Dues Revenue
It’s not enough to manage existing resources. Growth in any aspect of association management goes hand in hand with increasing resources. Through strategic partnerships and sponsorships, SYASL expands sources of revenue for your association while fostering alliances that help to advance your organization’s long-term goals.
Marketing/Communications
SYASL’s communications team has staked its spot on the leading edge of technological outreach. We excel in developing contemporary, user-friendly websites, bolstering the effectiveness of your social media presence, and utilizing the latest digital strategies to help drive your organization’s marketing, fundraising, advocacy and member outreach.
Social Media
SYASL develops and implements customized social media marketing strategies across your social platforms, curating and creating content to drive engagement, build community and deliver on objectives. Tap our team to build your brand’s following with its most important audiences.
Education
SYASL adeptly produces annual conferences, one-day seminars and online webinars that provide unparalleled opportunities for professional development – with the frequently added benefit of face-to-face time critical to building your network.
Advocacy
Our advocacy services result in the enactment, defeat, or amendment of legislation, the inclusion of impactful allocations in the state budget, and the shaping of regulations that improve the implementation of legislation. Whether your organization has an existing lobbying strategy or recognizes the need to develop a legislative presence in California, SYASL is well-positioned to maximize your influence on the issues that impact you.
Grassroots
In collaboration with legislative advocates (whether they be SYASL staff or outside contractors), our team stands ready to mobilize your members in support of your legislative or regulatory priorities. We don’t simply schedule a “lobby day.” We develop messaging points and grassroots training opportunities to help your members be the most effective advocates for their profession.
Strategic Planning
We are experts in taking associations and making them better – in everything they do. Our staff is adept at plotting and implementing a long-term vision, with an eye toward constantly increasing the stability, effectiveness and influence of our association clients.
Social Media
SYASL develops and implements customized social media marketing strategies across your social platforms, curating and creating content to drive engagement, build community and deliver on objectives. Tap our team to build your brand’s following with its most important audiences.