In his role as Managing Director, Association Services, Rob Finley is the driving force behind Shaw Yoder Antwih Schmelzer & Lange’s reputation as one of the region’s premier association management providers.
Rob’s leadership touches all aspects of the association management operation, from budgeting and operations to driving brand growth. Quality, consistency, efficiency and professionalism are hallmarks of SYASL’s association management services under Rob’s guiding hand.
Rob joined the SYASL team in 2010 and has more than two decades of government and trade association experience. He previously served as Senior Vice President for the California Restaurant Association where he led the transformation of the association’s strategic initiatives, operations, revenue centers, investments, marketing, communications and branding.
Rob also served in Governor Pete Wilson’s office as Assistant Secretary, Marketing and Economic Development within the California Trade and Commerce Agency, and several other capacities in the Wilson Administration.
Rob is a graduate of the University of California, Davis with a degree in political science and a graduate of the University of California, Davis Executive Leadership Program.