As Business Development Director, Kristian Ross-Patchin directs the membership, business development, and sponsorship programs for Shaw Yoder Antwih Schmelzer & Lange association clients.
Kristian works closely with association leadership and colleagues in all aspects of relationship building, sales, and business development. Kristian’s success includes national recognition of membership retention and recruitment initiatives, excellent customer service, and organizational change.
Kristian brings more than two decades of nonprofit, public, and professional/trade association management experience. As the Director of Membership and Administration for the California Dental Association she led membership marketing initiatives and operations, business development including dental school recruitment, and member service center.
Kristian is a graduate of San Diego State University and received her Juris Doctorate from California Western School of Law. She resides in Sacramento with her husband, son, and pets.