Gina Vanacore plays a key role in helping Shaw Yoder Antwih Schmelzer & Lange’s association management and advocacy clients develop and implement results-focused communications campaigns that align with their mission and policy objectives.

Gina joined SYASL as the Communications and Marketing Director in 2020. With three decades of experience, she brings a strong track record of success in all aspects of strategic planning, public affairs, media relations, and stakeholder engagement. She possesses a keen talent for synthesizing and translating complex information and making it easily understood by a variety of audiences.

During her career, Gina has worked with Fortune 500 companies, large and small businesses, labor unions, trade associations, government, and non-profit organizations. She also has served as the day-to-day media manager and spokesperson for several high-profile initiative and legislative campaigns.

Previously, Gina worked as an independent consultant and was a Vice President at a statewide public affairs firm. She also served as the Media Relations Manager for the California Lottery. She began her career in radio and print media while working for Brown Broadcasting Company and The Sacramento Bee.

Gina earned her Bachelor of Arts degree with honors from California State University, Sacramento in Communications.